Bringing together the greater medical affairs community to collaborate and share best practices.
MASS East 2022 is a platform for Medical Affairs executives and professionals to share best practices, strategic insights, and collaborate to advance communication techniques, build-out Medical Affairs organizations, prepare for launches, and discover new technologies to track progress and keep customers engaged in a digital world.
Three days of interactive workshops, in-person networking and valuable sessions with 5 tracks dedicated to:
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NEW THIS YEAR Digital in Medical - Amid digital transformation, accelerated by the pandemic, hear how Medical Affairs had to quickly adjust to digital technologies and tools such as AI.
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NEW THIS YEAR Stakeholder Engagement - Learn how Medical Affairs engagement models are continuously evolving to meet the needs of HCPs and the ever-changing healthcare landscape.
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Medical Affairs Strategy - Position your team as a strategic and credible customer-facing partner in the healthcare marketplace
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MSL & Field Strategy - Explore how to maximize field medical’s performance
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Investigator-Initiated Trials - Join us for our dedicated IIT Forum and learn how to improve IIT operations in your team.